With contributions from Fred Bower, Evan Finch, Matt Gonzales, Will Higgins, Ken Honeywell, Mike Knight, Enrique Ramirez, James Sholly, Jon Sholly, Nicole Sholly and Lisa Thomas

Is the sun rising or setting over the state of Indiana? Which Fortune 500 company’s logo is best described as half-essed? What’s really going on with Burger Chef and Jeff?

In this special tenth issue, we examine Indiana’s graphic identity by researching the histories of its most prominent symbols. Our panel of esteemed writers look at stories behind the logos of Indiana companies like Eli Lilly, the Indianapolis Motor Speedway, Vera Bradley, Cummins, Burger Chef, the Indianapolis Museum of Art, and Ball Corporation. They explore other notable design icons like the Indianapolis and Indiana flags, the Indiana state seal and Robert Indiana’s logo for the city of Columbus.

How do these corporate and civic symbols contribute to the visual and emblematic make-up of the state? We invite you to find out for yourself.

96 pages in full color,
perfect bound with dozens of images.